Dallas Jessup, Content Marketing Manager, BrightTALK
As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead gen programs, marketing automation, you name it, it can be taxing to constantly come up with new content. Fortunately, there are a few key ways to drive new leads by repurposing, analyzing and refreshing last year’s webinar content.
Join the BrightTALK Academy and learn how to:
- Evaluate your previous content to drive strategic initiatives
- Repurpose best performing content to create new leads
- Create best practices from program findings
- Refresh and republish your breadwinning content