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Engaging the B2B Buyer: How Not to Market & Sell like a Robot (EMEA Edition)

With marketing and sales becoming increasingly intertwined, it’s crucial for marketers to prove their ROI by driving momentum for the sales team to close deals faster (one way or another). Often times the need for speed finds top-of-funnel leads being called prematurely -- instantly losing the connection and making your company appear more robotic and less human.

In this BrightTALK Academy session, Val- Pierre Genton, our VP of Innovation & Development, reveals proven methods for navigating the B2B buyer’s journey to provide value-add content best aligned to buyers’ needs. We’ll share how to how turn your customers into advocates by continually adding value after the deal closes.

Val-Pierre shares proven ways to engage the B2B buyer through:
- Aligning with the customer journey to get results
- Creating entertaining content experiences
- Humanizing your story
- Generating customer demand post sale
Recorded Aug 26 2015 43 mins
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Presented by
Val-Pierre Genton, VP of Innovation & Development at BrightTALK
Presentation preview: Engaging the B2B Buyer: How Not to Market & Sell like a Robot (EMEA Edition)

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Webinar and Video Knowledge - From Beginner to Advanced
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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  • Title: Engaging the B2B Buyer: How Not to Market & Sell like a Robot (EMEA Edition)
  • Live at: Aug 26 2015 2:00 pm
  • Presented by: Val-Pierre Genton, VP of Innovation & Development at BrightTALK
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