Andrea Goodkind, Senior Marketing Manager at BrightTALK
A successful lead generating webinar program doesn’t just need stellar content. Once you’ve crafted the perfect title and abstract, you’ll need to execute strategic tactics in your marketing automation system to drive registrations, views and leads.
BrightTALK’s Senior Marketing Manager, Andrea Goodkind, will share top industry insights and proven ways to see an increase in ROI from your webinars with Marketo.
Join the BrightTALK Academy and learn how to:
- Perfect your program setup
- Implement successful promotions
- Segment your target list
- Score and nurture your leads through the funnel
- Effectively push webinar leads to sales
- Measure your results