The Role of Buyer Personas in Demand Generation Strategy

Presented by

Carlos Hidalgo, CEO, ANNUITAS

About this talk

An effective demand generation strategy requires a deep understanding of the individuals involved in the buying process and the events that trigger the sales cycle. Marketers must identify the pain points and challenges their buyers are looking to address with their purchase. How do marketers develop those keen insights that allow vendors to engage, nurture and convert their prospects through the buyer’s journey? How do buyer personas play a role in demand generation and how should they be leveraged to maximize program effectiveness? Join ANNUITAS to learn how to: - Identify deep buyer insights that are core to your demand generation strategy - Leverage personas in the development of content and programs to connect with your buyer - Build a strategy that maps to your buyer and generates pipeline and revenue

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