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Who wants to be a lead generating machine? [EMEA Edition]

B2B buying cycles not only take longer, but buyers need at least 12-18 interactions before they are sales ready. In order to maintain a healthy sales pipeline, you’ll need to harness the power of infotainment in your content to generate leads.

Join us on the BrightTALK Academy to discuss some of the best ways to generate better leads from your marketing portfolio. We’ll be discussing hot lead generation questions like:
- What comes first: SEO or education?
- What makes a quality lead generating video?
- Is the white paper dead?
- Why use webinars for lead generation?
Recorded Nov 11 2015 43 mins
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Presented by
Andrea Goodkind, Senior Marketing Manager, BrightTALK
Presentation preview: Who wants to be a lead generating machine? [EMEA Edition]

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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  • Live at: Nov 11 2015 10:00 am
  • Presented by: Andrea Goodkind, Senior Marketing Manager, BrightTALK
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