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Webinar Pros: How Salesforce Elevated the Webinar into a Top Lead Gen Program

Webinars are a critical, proven lead generation tactic that can fuel your pipeline with buyers across all stages. However, not all B2B marketers are maximizing their webinar efforts to see the best ROI.

Join the BrightTALK Academy live with Salesforce as their webinar lead shares critical learnings from executing 100+ broadcasts annually, and how webinars became invaluable to Salesforce’s go-to-market strategy. Whether you are small company delivering your first broadcast or a large organization keeping pace with the industry trend, you’ll be able to elevate your program through the actionable takeaways presented in this webinar.

Register to learn how to -
- A real-life case study of Salesforce’s most successful webinar in 2015
- Salesforce’s promotion strategy that lead to a 34% increase in registrations year-over-year
- Create a two-way dialogue with your audience
- Deliver flawless productions that are scalable
- Transform on-demand assets into often missed lead generation opportunities
Recorded Nov 18 2015 41 mins
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Presented by
Lauren Collopy, Webinar Lead, Corporate Campaigns, Salesforce; Dallas Jessup, Content Marketing Manager, BrightTALK
Presentation preview: Webinar Pros: How Salesforce Elevated the Webinar into a Top Lead Gen Program

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  • Demand Generation in the Age of Privacy: GDPR and Beyond Jan 28 2019 1:00 pm UTC 63 mins
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  • Demand Generation in the Age of Privacy: GDPR and Beyond Recorded: Jan 9 2019 63 mins
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    The introduction of GDPR in the EU last year took the marketing world by storm. Teams worked furiously to evaluate their data handling protocols and to construct new processes that are both effective and compliant.

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    Felicia Fierro, Senior Marketing Field Manager, PubNub
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    Audience members are encouraged to ask questions during the Live Q&A.

    Speakers:
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  • The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics Recorded: Oct 4 2018 60 mins
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    Sponsored by Zylotech
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Webinar and Video Knowledge - From Beginner to Advanced
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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  • Title: Webinar Pros: How Salesforce Elevated the Webinar into a Top Lead Gen Program
  • Live at: Nov 18 2015 7:00 pm
  • Presented by: Lauren Collopy, Webinar Lead, Corporate Campaigns, Salesforce; Dallas Jessup, Content Marketing Manager, BrightTALK
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