Presentation Trifecta: Content, Tools & Tactics to Generate Demand Online

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Presented by

Roger Courville, Chief Aha! Guy, TheVirtualPresenter.com

About this talk

Buyers today have unlimited resources and data available at their fingertips. Marketers are experiencing new pressures and obstacles when it comes to lead generation, forcing them to change their tactics to align with the shifting demands of prospects. The good news? Webinars boast unique qualities both for lead generation and improving response rates in calls-to-action – especially if you challenge your team to present a little differently. Join the “Michael Jordan of online presentations”, Roger Courville, on the BrightTALK Academy for this interactive seminar to explore: - 3 biggest lead generation mistakes marketers make with webinars (and what to do about it) - Where webinars work best in the sales cycle - 2 things anyone can teach any presenter to up their presentation engagement IQ - 4 uncommon tactics for increasing your promotional reach Bonus: Three attendees at the live presentation will receive a signed copy of Roger’s not-even-on-the-market-yet book, The Virtual Presenter’s Playbook.

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.