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Demand Generation Decoded: Power And Pitfalls Of Persona-Based Presentations

Persona-based marketing has been used for decades to help craft targeted promotions and messages that appeal to the best prospects. While personas shape webinar content, they are often misused resulting in diminished effectiveness and persuasiveness of your message.

Join the president of Webinar Success, Ken Molay, for a look at the proper use of personas in planning, producing, and delivering demand generation webinars. This free online session includes time to answer your questions “live and on the air.”

Join this live session for key demand generation answers to:
- What buyer personas are and how to define them
- How to craft and use personas to create key value propositions
- Ways to generate better leads through incorporating personas when structuring a presentation
- The biggest mistake made in persona-based demos

Who should attend? Business marketing professionals who create and deliver exceptional webinars for demand generation.
Recorded Dec 8 2015 59 mins
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Presented by
Ken Molay, President of Webinar Success
Presentation preview: Demand Generation Decoded: Power And Pitfalls Of Persona-Based Presentations

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  • Title: Demand Generation Decoded: Power And Pitfalls Of Persona-Based Presentations
  • Live at: Dec 8 2015 6:00 pm
  • Presented by: Ken Molay, President of Webinar Success
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