Marketing Leaders Panel Discussion: Marketing Intelligence and Analytics

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Presented by

Panelists: Stuart Ray, Modern; René Power, Vision B2B Marketing; Steve Masters, Vertical Leap

About this talk

Marketing analytics is no longer just about tying in marketing initiatives with revenues. Top marketers are now able to predict the outcomes of their marketing efforts and optimise them accordingly. This live video panel will look at the technologies, the metrics and processes you need to put in place to achieve this level of sophistication. Join Julian Buhagiar from BrightTALK as he moderates the discussion in a live session.

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