Buyer’s journey trends that will define your 2016 demand generation [EMEA]

Presented by

Andrea Goodkind, Senior Marketing Manager at BrightTALK

About this talk

More professionals are self-educating online than ever before and they are already 67% of the way through the researching process before they even talk to sales. So how do you get your information in front of them and influence their decision process? We recently teamed up with Lightspeed GMI, a global market research firm, to delve into the buyer’s journey and hear directly from the source on how professionals are making purchasing decisions and how they want to learn the information to solve their most pervasive business problems. Join us on the Academy to parse through the data to see how you can further align your 2016 demand generation strategy to connect better with today’s decision makers and their influencers. This presentation will discuss: - How decision makers and influencers prefer to research and learn online at different stages in their career - Ways to repurpose your content to get more value with less effort - What promotional tactics you’ll need to get your message in front of the right buyers, at the right time

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