Planning for Pipeline: Top Trends Driving 2016 B2B Marketing Investments

Presented by

Kineon Walker, CMO at BrightTALK

About this talk

CMOs all over the globe are inspiring their organizations to work smarter and significantly surpass 2015’s marketing influenced revenue. Join BrightTALK’s CMO to learn how B2B marketing leaders are optimizing their resources to accelerate 2016 sales pipeline. This session will highlight the top strategic planning initiatives that generate growth including: - Attracting and leveraging industry influencers - Building a hyper-effective rich content plan - Leveraging professional communities to build premium demand - Integrating the marketing operations stack for maximum results - Creating a winning hybrid sales development process

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