5 Landing Page Conversion Tricks for B2B Marketers [EMEA edition]

Presented by

Andrea Goodkind, Senior Marketing Manager, BrightTALK

About this talk

Marketers have a love/hate relationship with landing pages. While landing page forms capture rich data about a prospect, they also create a barrier for buyers to engage with your content. Join the BrightTALK Academy for five conversion tactics to keep your bounce rates low, whether you’re using landing pages for webinars, guides or white papers. This session will cover actionable tactics such as: - Upgrading CTAs to accelerate action - Crafting SEO rich web copy - Minimising obstacles with single-sign on features

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.