Andrea Goodkind, Senior Marketing Manager, BrightTALK
Marketers have a love/hate relationship with landing pages. While landing page forms capture rich data about a prospect, they also create a barrier for buyers to engage with your content.
Join the BrightTALK Academy for five conversion tactics to keep your bounce rates low, whether you’re using landing pages for webinars, guides or white papers. This session will cover actionable tactics such as:
- Upgrading CTAs to accelerate action
- Crafting SEO rich web copy
- Minimising obstacles with single-sign on features