Dallas Jessup, Content Marketing Manager, BrightTALK
With a plethora of data available to marketers, it’s critical to maximize time and strategies around initiatives that effectively move the business forward. Webinars continue to rank as a top tactic to drive demand for B2B companies.
Join the BrightTALK Academy as we delve into the important trends that’ll help you drive better demand for your company. In this seminar we’ll discuss best practices to:
- Evaluate your webinar portfolio to finalize your 2016 content plan
- Eliminate metrics that don’t matter
- Digest campaign influencing reports for strategic business decisions