Linking Content with Metrics to Ignite Demand

Presented by

Dallas Jessup, Content Marketing Manager, BrightTALK

About this talk

With a plethora of data available to marketers, it’s critical to maximize time and strategies around initiatives that effectively move the business forward. Webinars continue to rank as a top tactic to drive demand for B2B companies. Join the BrightTALK Academy as we delve into the important trends that’ll help you drive better demand for your company. In this seminar we’ll discuss best practices to: - Evaluate your webinar portfolio to finalize your 2016 content plan - Eliminate metrics that don’t matter - Digest campaign influencing reports for strategic business decisions

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.