The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

Webinars should be a crucial part of any marketing strategy. In order to effectively engage buyers, content creators need to take a more interactive approach to deliver a meaningful webinar.

In this session, BrightTALK's Marketing Programs Manager Jennifer Reed will share the do’s and don’ts of audience engagement to make sure your content doesn't get lost in the sea of competition, whether you're a first-time presenter or a seasoned pro.

The Do’s and Don’ts of Audience Engagement

In this live webinar, Partner Marketing Executives share their strategies for building mutually beneficial partnerships and go-to-market programs.

Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget, this webinar will address:

• The foundational strategies for prosperous partnerships
• How to effectively conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis with your partner
• Ways for partners to collaborate at scale for market dominance

Partner Marketing Visionaries: How to Build Mutually Beneficial Partnerships

If you aren’t attaching supplemental content and resources to your webinars, you could be missing out on leads. But, too many ineffective assets come off as distracting white noise. So how do you include pieces both good for your audience and good for your bottom line?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through making the most of every content marketer’s secret weapon: webinar attachments. Whether you’re promoting further learning opportunities, driving demo requests, or anything in between, we’ll cover tips and tricks you can use to maximize engagement and boost ROI with supplemental resources.

Build a Better Webinar: Attachments

The global nature of virtual events means they can serve as powerful revenue drivers for companies that implement them cost-effectively. But how can you create a truly premium, branded experience for your audience while still ensuring a strong ROI?

It’s easier than ever to monetize your virtual events. Join the BrightTALK team as we dig into why high-end event experiences deserve a place in every go to market strategy. From sponsor cultivation and recruitment to ticket pricing and the unlimited possibilities of eCommerce integrations, we’ll coach you through creating events that provide value for your audience and drive long-term revenue for your business.

Monetizing Virtual Events: From Tickets to Sponsors

Developing your understanding of your target audience is important, but turning those insights into an actionable strategy that proves ROI can be difficult for the most seasoned marketer. It’s easy to get lost and hard to know where to begin without the right tools or strategies to help develop your ideas into a repeatable content plan.

In the second episode of the Content Intelligence Series, Nick Markwith will explore how to start developing a data-driven content strategy that produces results from an analytical perspective. Join this episode to learn:
- What elements are needed for your content strategy
- How to understand your strengths and opportunities through analysis
- How to leverage topics and formats drive results

Content Intelligence: Developing a Data-Driven Content Strategy

Is virtual production useful? Do online audiences really want to interact? Are hybrid events even real? As marketers barrel head-first into 2022, we’re taking a look back at the good, the bad, and the expensive of the past year- and trying to keep it 100.    

“We thought 2021 would be the year we made it back to normal,” says Roma Patel. “Turns out, we doubled down on the new normal and learned a lot.”    

In this episode of the Studio we’re taking a look at what our team thinks are the biggest lessons of the past year. “Hybrid events aren’t a thing, but hybrid audiences might be,” and “voice is everything - you better find yours, fast,” are only a couple of the topics we’ll cover as we evaluate if they’re smoke or fire: real concerns for the future or temporary bumps in the road.  

Join Greg Johnson and MB Welch, along with Roma Patel, Jeff Kunken, and Steve Madeja, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.

B2B Video Production: 2021’s Biggest Lessons

Successful marketers know that creating great content takes it all - time, energy, resources. After all you’ve invested, how can you ensure you’ll continue to drive engagement long after the cameras cut off?

On-demand availability can mean +192% more conversions for your content. In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through making the most of your hard work by extending the life of your webinars. Whether you’re replaying knock-out webinars or refreshing dated content, we’ll cover tips and tricks you can use to boost your pipeline now and far into the future.

Build a Better Webinar: Revitalizing Existing Content

Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer. 

The solution isn't creating more content—it’s getting the most out of what you have on hand. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.

Creating B2B Engagement, Not Just B2B Content

In the first four episodes of this multi-part series, BrightTALK’s demand generation leaders gave a behind the scenes look at the formula our sales and marketing teams are using to achieve success. Once you’ve established a common system for measurement, targeting, messaging, process building a culture that fosters commercial alignment into your organization is vital for success.   When it comes to getting everybody in your sales and marketing departments aligned, the best place to begin is by restructuring the organizational culture allowing your team to create a single customer experience. Join us for a session jam-packed with insights and best practices on establishing a commercially aligned culture that drives pipeline and revenue.

Want Revenue Growth? Prioritize a Culture of Alignment

Today, B2B marketers have access to data that they could have only dreamed of a generation ago. Powered by technology, automation is allowing marketing teams to simplify and scale like never before. That said, we’re in danger of over-automating and losing the human touch. Let us remember that purchasing decisions are made by engaging the mind (left brain - IQ) as much as emotions (right brain - EQ).

-  What does the data tell us about what our audience is thinking?
-  How can we utilize data to assist the way we craft inspiring stories and create compelling content formats that truly speak to our buyers?
-  How is it even possible to make authentic connections while you’re automating for scale?

Join Olivia Dassler, Director of Marketing Programs, and Alex Stern, Marketing Programs Manager at BrightTALK as they share proven strategies for how to embrace the human touch with data-driven marketing.

Data-Driven Marketing with a Human Touch

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options, including set-up, execution, tools vendors, and priorities, can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

Join David Edwards, Senior Manager, Virtual Events (BrightTALK), as he helps you explore your options for an effective Virtual Event strategy in 2022, whatever your priorities and resources might be. He’ll share learnings from another year of attending events virtually, what that might mean for the future, and how the elusive return of hybrid and physical events will shape the new year.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

In this live webinar, partner marketing executives from VMware, Oracle and Pure Storage share insights on how to sustainably develop alliance partner programs that achieve the highest levels of success and measurable ROI. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget, this webinar will address:
• How to develop sustainable GTM processes that leverage MDF and OPEX effectively
• How to better measure ROI from alliance partner marketing programs
• What types of alliance marketing activities yield the greatest ROI

Partner Marketing Visionaries: Measuring Alliance ROI and Delivering More of it

As marketers, we need to be aware of all possible options for making speakers look great, wherever they may be, and what each will need to know to pull off a successful event.

“Zoom fatigue, screen fatigue, webcam fatigue. Call it what you will. We're all trying to up our game to keep our audiences, and our speakers, engaged,” says Matt Harris, Director, Studios (BrightTALK).

In this episode, we’ll use a real-world example to break down how blending in-person and virtual speakers can add impact to your video projects. We’ll explore what you can expect in terms of possible production value and what you need to know to approach your project with the right questions and expectations. Plus, we’ll break down challenges you might face throughout the process and ground it all in practical experience.

Join Greg Johnson and MB Welch, along with Matt Harris and Tom Harris (no relation), as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.

B2B Video Campaigns: Managing Speakers in a Hybrid World

Beauty may be in the eye of the beholder, but every B2B marketer understands the value of well-designed imagery. When it comes to webinars, thumbnails do triple duty by outlining the topic, setting the tone, and generating interest. But how can something that looks so simple be so hard to do well?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how you can make your webinars stand-out from the start with thoughtful design. Whether you’re creating your first thumbnail or branding an entire content series, we’ll cover tips and tricks you can use to boost webinar registrations and intrigue your audience.

Build a Better Webinar: Designing Thumbnails

In the first three episodes of this multi-part series, BrightTALK’s demand generation leaders gave a behind the scenes look at the formula our sales and marketing teams use to drive growth. Once you’ve established a common system for measurement, targeting and messaging, the next stage of alignment is establishing repeatable processes for operationalising and scaling demand. Unlocking a strong process will deliver high-impact marketing activities, boost sales effectiveness and ultimately grow revenue.

Join us again for a jam-packed session as BrightTALK’s commercial leaders crack the code on marketing and SDR alignment.

Process-Driven Commercial Alignment

The 2021 BrightTALK Benchmarks report found 70% of professionals view 3+ pieces of content before making the average purchasing decision. When producing relevant and valuable messaging is this critical, how do you create the right content to address every prospective buyers’ needs at every stage?

As the leading B2B webinar and video provider, we’ve learned a thing or two about creating content that converts. Let us demonstrate how you can build a well-balanced asset library that blends rich and static media throughout the buyer’s journey. Learn to leverage different content types and build a robust editorial calendar to create meaningful marketing touches as your buyers progress deeper down the sales funnel.

Mapping B2B Content to Each Stage of the Sales Funnel

Editorial planning and content brainstorming can be an ever present stressor when it comes to creating and growing a successful webinar program. Maybe your team has too many content ideas, or too few. Either way, how can you pull everything into something actionable?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to solidify your high-level content ideas into webinar topics. We’ll get into the nitty gritty of brainstorming and teach you how to evolve an idea for a theme into an entire content series. Plus, we’ll walk you through our team’s proven brainstorming framework and include a pack of the actual templates we use to plan and execute 150+ webinars and virtual events a year.

Build a Better Webinar: Content Brainstorming

In this live webinar, partner marketing executives from Google Cloud, Nutanix, and Splunk share approaches to GTM development and execution that allow them to scale successful partnerships in rapidly expanding ecosystems. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget, this webinar will address:

- How to create go-to-market messaging that synthesizes the unique value proposition of each partner in a way that is easily articulated to all stakeholders (marketing, sales, executives, customers)

- Sourcing content from internal and external experts, market analysts, and editors to engage, educate and capture demand from your prospects

- Identifying the most productive channels for distributing Partner messaging and content to internal and external target audiences locally, regionally, and globally.

Partner Marketing Visionaries: 3 Essential Elements of Partner GTM Success

2016: The state of mobile

How to boost user engagement 300%

Using Social To Increase Demand Generation

How to Prepare Your Business for Inbound Marketing

Five demand generation tricks to try in 2016

How to Write Cold Emails that Boost your Sales Pipeline

How to Generate High Converting Leads with Thought Leadership Webinars

Using Predictive Analytics to Optimize Your Funnel

Demand Generation: Leading the Market in 2016

Demand Generation

Demand Generation isn’t easy, so don’t let anyone tell you that it is. Today’s buyer’s journey is complex, comprised of buying committees and it is never one-size fits all. To better understand the Enterprise B2B Demand Generation Marketer, ANNUITAS conducted the second annual survey to determine goals, objectives, strategies and the tactics that are being used to drive revenue today. 

Some of the results might surprise you. Join the webinar and learn how Enterprise B2B Marketers are running their demand generation and then find out how to do it better in 2016.

A Glimpse into the State of Enterprise B2B Demand Generation

demand

generation

buyer

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Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

A Glimpse into the State of Enterprise B2B Demand Generation

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