A Glimpse into the State of Enterprise B2B Demand Generation

Presented by

Carlos Hidalgo, CEO of ANNUITAS

About this talk

Demand Generation isn’t easy, so don’t let anyone tell you that it is. Today’s buyer’s journey is complex, comprised of buying committees and it is never one-size fits all. To better understand the Enterprise B2B Demand Generation Marketer, ANNUITAS conducted the second annual survey to determine goals, objectives, strategies and the tactics that are being used to drive revenue today. Some of the results might surprise you. Join the webinar and learn how Enterprise B2B Marketers are running their demand generation and then find out how to do it better in 2016.

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