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Back to the Basics: Using Email to Drive Higher Webinar ROI

From organic to paid social media to PPC to influencer relations - marketers today have a vast number of distribution channels at their disposal to promote their content. But despite the buzz around these mediums, email still remains the most effective.

Join the BrightTALK Academy as we provide a comprehensive overview on how to leverage emails to see greater ROI from your webinar programs.

You’ll learn the ins and outs of how BrightTALK can help you:
- Design the key emails you need to boost webinar registration and attendance
- Optimize email sends to maximize open and click-through rates up to 10x higher
- Re-engage up to 25% more audience with strategically crafted emails
Recorded Feb 18 2016 31 mins
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Presented by
Dallas Jessup, Content Marketing Manager, BrightTALK
Presentation preview: Back to the Basics: Using Email to Drive Higher Webinar ROI

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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  • Title: Back to the Basics: Using Email to Drive Higher Webinar ROI
  • Live at: Feb 18 2016 6:00 pm
  • Presented by: Dallas Jessup, Content Marketing Manager, BrightTALK
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