Back to the Basics: Using Email to Drive Higher Webinar ROI [EMEA Edition]

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Presented by

Andrea Goodkind, Senior Marketing Manager, BrightTALK

About this talk

From organic to paid social media to PPC to influencer relations - marketers today have a vast number of distribution channels at their disposal to promote their content. But despite the buzz around these mediums, email still remains the most effective. Join the BrightTALK Academy as we provide a comprehensive overview on how to leverage emails to see greater ROI from your webinar programmes. You’ll learn the ins and outs of how BrightTALK can help you: - Design the key emails you need to boost webinar registration and attendance - Optimise email sends to maximise open and click-through rates up to 10x higher - Re-engage up to 25% more audience with strategically crafted emails

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.