Simon Gerzina, Vice President, BrightTALK Studios
Across the globe B2B marketers leverage the power of in-person events to drive demand and bookings. But after all that bandwidth and budget spent, are marketers really maximising their opportunities? Video and rich media need to be integrated into all phases of event marketing to make the most of the investment.
Join the BrightTALK Academy to learn how to turn a live event into a long-tail, lead acquisition engine that drives engagement long after the brick and mortar doors close.
This session will cover:
- Leveraging rich media to increase engagement
- Best practices for live streaming, video production and social media to drive buzz and engagement during an event
- How to repurpose content from a live event to maximise exposure