Advance Your Pipeline: Influence Decision Makers with Persuasive Presentations

Presented by

Roger Courville, Chief Aha! Guy,

About this talk

When it comes to advancing the pipeline, B2B marketers face a common problem: audiences rarely want to be sold, but you have to generate new opportunities for sales. Webinars are amongst the best formats to engage with prospects, but how do we resolve the tension of not being sales-y while still generating revenue? The good news is that research has analyzed how the brain wants to consume information when your intent is to persuade. The end result? Influencing decision makers with integrity to successfully increase marketing-influenced pipeline. Join Roger Courville, CSP, author of The Virtual Presenter’s Playbook and connectorship expert for a lively session on how to: - Get inside your prospect's brain so that it hears your message - Create a sound story foundation that works for both webinar invitations and presentations - Incite action through this simple process for creating webinar presentations - 4 techniques for non-salesy persuasion in your webinar presentation Bonus: Two attendees at the live presentation will receive a signed copy of Roger’s not-even-on-the-market-yet book, The Virtual Presenter’s Playbook.

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