Andrea Goodkind, Senior Marketing Manager, BrightTALK
While demand generation professionals have struggled to balance their pipeline with quality vs. quantity of leads, across the board marketers are tipping the scale strongly towards quality. A key factor in attracting and re-engaging your best buyers boils down to having your message where they are.
BrightTALK is becoming a must-have paid media buy for B2B companies to connect and close new business. This session will highlight how BrightTALK connects you to your best buyers and simplifies your demand gen efforts to fill your funnel. Join us to learn how our content marketing platform can:
- Highlight your solutions to our audience of 4+ million professionals with over $7 billion in annual budgets
- Drive traffic to your upcoming and on-demand content through smart recommendation engines to attract your best leads
- Target buyers in your industry with 81 specialised professional communities
- Refine your strategy with insights on the hottest trending topics within your market