BrightTALK’s 2016 Webinar Benchmarks Report: Key insights & trends

Presented by

Cameron Jahn, Director of Product Marketing & Dallas Jessup, Content Marketing Manager at BrightTALK

About this talk

Today’s B2B marketers are being challenged to stay ahead of the trends, cut through the noise and inspire their target audience. With more vendors in the marketplace, acquiring and inspiring your best prospects can be complex. In a buyer-centric word, creating a mean, lean generating machine can be easy with the right tactics in place. Effective marketers have turned to webinars to maximize their exposure and effectiveness with prospects. Join the BrightTALK Academy as we delve into the data of thousands of webinars across the globe to share some easy-to-implement strategies to maximize your webinar programs with insights like: - The best day to host a webinar in your industry (Business Management, Finance, IT, HR, Legal, R&D, Marketing & Sales) - Which features drive the most engagement during a presentation - The most popular/attended online events of the year - Easier ways to drive better engagement

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.