Heat Wave: Turn Cold Prospects into Hot Leads with Rich Media

Presented by

Ron Parshad, Director of Sales Development at BrightTALK

About this talk

As a marketer, you might be disheartened when you hear that 65% of B2B marketing content goes unused. The good news? Sales representatives prefer leads that are generated from rich content like videos and webinars due to the added insight of the buyer’s needs. So what does it take to deliver more bookings for your sales team from webinar and video programs? Join the BrightTALK Academy as our Director of Sales Development discusses some of the best tactics in deploying your sales reps to create more opportunities for SEs and maximize the MQL to SQL conversions. This free session will discuss how marketers can see their leads move through the funnel more effectively by: - Delivering higher qualified leads through refined lead scoring - Creating content that sales will actually use - Enabling sales to effectively use content in a trackable way - Providing more context to sales to ensure better connect calls

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.