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What do IT professionals want? How to successfully market to technologists

The role of the IT professional is changing, as the workplace and the tools of their trade evolve to encompass a virtual, global, and always-on world. It is no longer enough for IT professionals to only concern themselves with the bits and bytes that make technology work; they must be deeply engaged with the business itself, and look for ways to best serve the needs of the company—and its employees—through better, more effective technology. To help with this transition, IT managers are hungry for content that is relevant to them, their employees, and their business.

Join us for an informative webinar on how to appeal to an IT audience. In this session we’ll address:
- What trends are driving their industry?
- What content matters most?
- When are they more likely to join an online event?
- How do they want to consume information?
Recorded Mar 17 2016 48 mins
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Presented by
Melanie Turek, Research VP at Frost & Sullivan; Josh Downs, Community Manager, Information Security, BrightTALK
Presentation preview: What do IT professionals want? How to successfully market to technologists

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  • Title: What do IT professionals want? How to successfully market to technologists
  • Live at: Mar 17 2016 4:00 pm
  • Presented by: Melanie Turek, Research VP at Frost & Sullivan; Josh Downs, Community Manager, Information Security, BrightTALK
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