The Power of Visual B2B Storytelling

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Presented by

Spencer Waldron, the European Regional Manager at Prezi; Andrea Goodkind, Senior Marketing Manager at BrightTALK

About this talk

Online presentations have become a preferred method for sales and marketing teams to not only engage their prospects but to drive faster conversions. However, engaging an online audience is a skill in and of itself. Speakers today have to compete with email, social media, YouTube, and a million other potential distractions. So, how do you get your audience to hear your message—especially when you aren’t in the room with them? This is where visual storytelling comes in. In this session, Spencer Waldron, the European Regional Manager at Prezi, and Andrea Goodkind, the Senior Marketing Manager at BrightTALK will delve into: - Why visual stories are the most effective tool in the battle to keep your audience engaged - How you can employ visual storytelling in your own webinar presentations - Specific tactics to make your next webinar memorable to drive pipeline success

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