Using Animations for Complex Stories [EMEA Edition]

Presented by

Jeff Kunken, Creative Account Director, BrightTALK Studios

About this talk

A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth more like “1.8 million words!” People are visual learners. That’s why, in a world where B2B stories are increasingly growing more complex and data-centric, content marketers are turning to animation - and succeeding. Animated ads with just 6 to 9 seconds of animation are averaging 138% higher conversion rates than those without, according to Rocket Fuel’s Guide to Creative Optimization. Animation is no longer just for Pixar and Dreamworks. It’s also for you and your business. Join us on the BrightTALK Academy as we delve into some of the strategies and tactics for leveraging animation to increase the impact of your content marketing programs. In the webinar you will learn to: - Maximise your speed to meaning in the world of “8-second attention spans” - Strategise the types of stories that best lend themselves to animation and why - Captivate new audiences through multiple animation formats - Generate more conversions with some simple animation tactics

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