The Video Marketing Playbook for Events

Presented by

Michelle Salta, Creative Account Director at BrightTALK Studios; Dallas Jessup, Content Marketing Manager at BrightTALK

About this talk

Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK’s Creative Account Director, Michelle Salta, and Content Marketing Manager, Dallas Jessup, decode the endless opportunities into a robust, actionable event video marketing playbook. Tune in to discuss (and debate): - The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language - What footage you should capture to achieve your goals - The best editing mix for your distribution channels - Where to leverage the video to see the best ROI for your goals

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