Michelle Salta, Creative Account Director at BrightTALK Studios; Dallas Jessup, Content Marketing Manager at BrightTALK
Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK’s Creative Account Director, Michelle Salta, and Content Marketing Manager, Dallas Jessup, decode the endless opportunities into a robust, actionable event video marketing playbook.
Tune in to discuss (and debate):
- The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
- What footage you should capture to achieve your goals
- The best editing mix for your distribution channels
- Where to leverage the video to see the best ROI for your goals