The Video Marketing Playbook for Events - EMEA Edition

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Presented by

Angus Henderson, Executive Producer at BrightTALK Studios

About this talk

Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK Studios' Executive Producer decodes the endless opportunities into a robust, actionable event video marketing playbook. Tune into this session to discuss (and debate): - The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language - What footage you should capture to achieve your goals - The best editing mix for your distribution channels - Where to leverage the video to see the best ROI for your goals

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