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Using Email Before, During and After Your Online Events

How many emails are sent for a single online event? For most events the answer is 5. From event promotion to reminders to following up, email marketing requires sophistication and personalization. Join David Pitta with BrightTALK’s Online Events Academy as he discusses tips and techniques learned from sending millions of emails across hundreds of events.

Topics discussed:

•How to acquire, build, and segment your email databases
•Designing templates that represent your brand and drive engagement
•Using email to generate audience
•Leveraging event reminders and automated on-demand notifications
•Post event follow up techniques using marketing automation and CRM
Recorded Apr 14 2010 49 mins
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David Pitta, BrightTALK Evangelist
Presentation preview: Using Email Before, During and After Your Online Events
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BrightTALK Academy

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    ---
    BrightTALK Studios is the strategic, creative, and production division of BrightTALK. Along with our partners around the world, our teams in London, New York, and Sydney help businesses define and create the content they need to engage their target audience.

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  • Title: Using Email Before, During and After Your Online Events
  • Live at: Apr 14 2010 5:00 pm
  • Presented by: David Pitta, BrightTALK Evangelist
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