Using Email Before, During and After Your Online Events

Presented by

David Pitta, BrightTALK Evangelist

About this talk

How many emails are sent for a single online event? For most events the answer is 5. From event promotion to reminders to following up, email marketing requires sophistication and personalization. Join David Pitta with BrightTALK’s Online Events Academy as he discusses tips and techniques learned from sending millions of emails across hundreds of events. Topics discussed: •How to acquire, build, and segment your email databases •Designing templates that represent your brand and drive engagement •Using email to generate audience •Leveraging event reminders and automated on-demand notifications •Post event follow up techniques using marketing automation and CRM

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