How to Build a Demand Generation Machine with Online Events

Every marketer responsible for lead generation and nurturing knows the power of online events. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads. Join David Pitta with BrightTALK’s Online Events Academy as he lays out the steps needed to build your own event machine this quarter.

Topics discussed:

•Building a scalable content strategy
•Scoring leads and assigning them to your team
•Designing your drip email campaigns
•Nurturing leads with on-demand assets
•Measuring the success of your events and leads

Recorded Apr 28 2010 56 mins

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David Pitta, BrightTALK Evangelist

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BrightTALK Academy

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On Wednesday, May 31st, join BrightTalk and Prezi’s European Regional Director, Spencer Waldron, to learn what it takes to keep your marketing efforts fresh, timely, and engaging. You'll also find out:

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