How to Build a Demand Generation Machine with Online Events

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Presented by

David Pitta, BrightTALK Evangelist

About this talk

Every marketer responsible for lead generation and nurturing knows the power of online events. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads. Join David Pitta with BrightTALK’s Online Events Academy as he lays out the steps needed to build your own event machine this quarter. Topics discussed: •Building a scalable content strategy •Scoring leads and assigning them to your team •Designing your drip email campaigns •Nurturing leads with on-demand assets •Measuring the success of your events and leads

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