The Science of Engaging Webinar Presentations

Presented by

Susannah Shattuck, Content Marketing Manager at Prezi and Dallas Jessup, Content Marketing Manager at BrightTALK

About this talk

Webinars are a powerful tool for engaging prospects and filling the sales funnel, and their increasing popularity amongst B2B marketing and sales teams is a testament to this. However, developing effective presentations for your online audience is easier said than done. When delivering remote presentations, speakers are often competing with email, social media, YouTube and the likes. So, how do you get your key message to resonate with your audience in an engaging, persuasive, and memorable way in this era of perpetual digital distraction? In the age of Big Data, this is where science comes in. Research has shown that there are numerous tactics to take your webinar presentations to the next level. In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Dallas Jessup, Content Marketing Manager at BrightTALK, will narrow down the must-implement tactics and discuss: - How to be a more persuasive presenter - backed by science; - Sure-fire ways to ensure your message is ingrained into your audience’s brains; - Why you should focus on visuals and stories for revenue generating webinar presentations.

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.