Meet the IT Visionary: Influencing IT's digital journey

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Presented by

Kayleigh Thomas, Senior Specialist at Symantec & Joshua Downs, IT Community Manager at BrightTALK

About this talk

What does it take to acquire and inspire the IT visionary in Europe? Symantec's Senior Specialist and BrightTALK's IT Community Manager dive into the habits of IT professionals and how to engage them in the multi-channel buyer's journey of today’s world. This session will delve into many questions impacting the IT professional's digital experience, including: - What engages an IT professional? - What content types do IT professionals prefer to consume? - What’s unique about persuading an IT pro?

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