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Your webinar is over - now what? Thinking beyond the live event

Are you judging the success of your webinars purely on the results from the live presentation? The power of webinars lies in their ability to provide ongoing business returns long after “event day”. Effective marketers consider post-webinar promotions strategies from the start.

Join us on the BrightTALK Academy as webinar expert Ken Molay shares best practices and practical advice for achieving post-webinar returns. This free online session will cut out the fluff with a concise 30 minutes of nonstop tips and tricks, followed by a full 15 minutes to answer your questions live on the air. You’ll be on your way with enough time to get a cup of coffee and prepare your notes for your next meeting!

Register today for your chance to learn:
- How to boost views of your webinar recordings
- Ways to repurpose recordings in sales, marketing, and customer relations
- Tips for structuring content to improve post-webinar usefulness
- Techniques for reengaging previous webinar attendees
Recorded Jun 21 2016 53 mins
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Presented by
Ken Molay, President of Webinar Success
Presentation preview: Your webinar is over - now what? Thinking beyond the live event

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  • Riadh Dridi: Insights from a Growth-Focused Enterprise CMO Recorded: Jul 3 2018 14 mins
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    Carla Johnson, Keynote Speaker, Marketing Expert and Chief Experience Officer for Type A Communications
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    We're excited to feature noted Marketing and Sales expert Matt Heinz, who will moderate a roundtable with visionaries from both functions where we'll discuss how to make tangible, measurable Sales and Marketing alignment a reality.

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    Liz Miller, SVP, Marketing at CMO Council will host a lively roundtable with several notable CMOs. In this session we'll explore why this shift is happening, how businesses should think about these leadership roles, and what this means for Marketing as a whole.

    You'll learn:
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    Tara Robertson, Director of Revenue Marketing at Uberflip & Val-Pierre Genton, VP of Product Marketing at BrightTALK
    Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?

    Join this live webinar with BrightTALK and Uberflip to hear B2B webinar best practices and learn:

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    - How to use paid amplification to drive even more MQLs from your webinar library
  • Mapping B2B Content to Each Stage of the Funnel Recorded: Mar 14 2018 40 mins
    Taylor Freitas, Marketing Programs Manager at BrightTALK
    According to research from Google, buyers engage with an average of 10.4 pieces of information before making a purchase decision. Are you creating the right content to address your prospective buyers’ needs at each stage of the funnel?

    Join BrightTALK as we share how to ensure you’re building a well-balanced asset library, including tips on blending rich and static media and building content that supports customer retention and growth.

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    - How to leverage different content types for each stage of the funnel
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  • Make Your Customers Your Partners Recorded: Feb 22 2018 44 mins
    Melanie Turek, VP of Connected Work, Frost & Sullivan
    In today’s sharing economy, people like to offer their insights and expertise. Let them.

    By embracing your most loyal followers, you can gain authenticity and reach. Prospects and other customers are more likely to trust information when it comes from a third party, especially one with experience with your products or services.

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    Craig Chappell, Head of Digital, FireEye & Val-Pierre Genton, VP, Product Marketing, BrightTALK
    Today, we expect everyone and everything to be connected. Always. In this connected economy, information is so easily accessible, that the relationship between buyers and sellers has been changed forever. The buyers are in control and they decide who they connect with, when, where and how.

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    David Pitta, CMO at BrightTALK
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    Kelvin Gee, Sr. Director, Modern Marketing Business Transformation at Oracle
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    Sangram Vajre, CMO at Terminus
    Scott Vaughan, CMO at Integrate
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  • GDPR Readiness for Marketers and General Counsel Recorded: Nov 22 2017 49 mins
    Tim Hickman, White & Case and David Pitta, BrightTALK
    The General Data Protection Regulation affects everything that any business does with personal data and applies on an entity-by-entity basis. Its May 2018 deadline and wide-sweeping changes are challenging Marketers and their General Counsel to understand how it affects business growth strategies.

    We’ve invited leading expert in data and privacy regulations, Tim Hickman from White & Case, to review:
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    We’ll also have BrightTALK’s CMO, David Pitta, to review:
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  • Aligning B2B Content to Specific Buyers: Industry, Job Role, Location & More Recorded: Oct 18 2017 42 mins
    Melanie Turek, Fellow & Vice President of Connected Work at Frost & Sullivan
    Is your content targeting the right audience? General information is great for broad-based marketing, but creating sticky communities requires that you go deep.

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    This webinar will discuss the need to go beyond your content comfort zone and offer recommendations on how to create the content you need to appeal to buyers on a personal level.
  • How to Create a Webinar Factory: Lessons Learned from The Content Wrangler Recorded: Oct 17 2017 57 mins
    Scott Abel, Chief Wrangler at The Content Wrangler
    The Content Wrangler is a San Francisco-based global digital media company that exists to help organizations adopt the tools, technologies, and techniques they need to connect content to customers.

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    David Pitta, CMO, BrightTALK
    Email marketing plays a significant role for successful webinars. It starts with a cadence of promotions that reliably drives registration to your content. Next comes a series of transactional emails designed to deliver an engaged audience at the pace and scale of your webinar programs. Post event allows you to create pathways for your audience to explore additional content and your products, while also coordinating with qualification teams on direct outreach strategies.

    We’ll share learnings from 10+ million data points on what's working with email at scale. This webinar is planned for 30 minutes of sharing and then will open to a question & answer session.

    We’ll review the following three email pathways to use with your webinars:

    - Promotional strategies
    - Transactional sends
    - Post-event follow-up tactics

    Here's an overview of what we'll cover in the webinar:

    Agenda and background (3 mins)

    Promotional strategies (7 mins)
    - Segmenting database for relevancy
    - Learnings on copy and design
    - Cadence for consistent performance

    Transactional sends (10 mins)
    - Good use of confirmation emails
    - Delivering live and engaged audiences (Reminders / calendars)
    - Converting on-demand viewings

    Post-event follow-up tactics (7 mins)
    - Cuing up the next steps
    - Routing to content vs product nurture paths
    - Leveraging qualification teams
  • Industry Storytelling: Business Narratives that Resonate Recorded: Jun 28 2017 44 mins
    Spencer Waldron, Prezi’s European Regional Director
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    - How to turn user feedback, prospect needs, and industry trends into stories that stand out
    - How to leverage the techniques and practices of renowned writers, speakers, and entertainers to develop more effective brand messaging
    - Tricks and tips used by expert marketers to craft meaningful stories that will help you grow your user base

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    Val-Pierre Genton, VP of Audience at BrightTALK
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    Tune in to this session and learn how you can:
    - Increase the number of target accounts
    - Increase the number of contacts inside of target accounts
    - Increase appointments with target accounts
    - Improve sales and marketing alignment
    - Grow revenue inside target accounts

    Over the past 17 years, Val has built and sold an Internet business and helped business, sales and marketing executives at Fortune 500, mid market and start-up companies to create value, move markets and accelerate growth. He combines this knowledge with deep insights from millions of data points that are generated as nearly 6M professionals connect with experts and companies on BrightTALK to learn and grow.
  • BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis Recorded: Apr 27 2017 49 mins
    David Pitta, CMO, BrightTALK
    Webinars have become an incredibly versatile and effective content marketing tactic that has been proven to drive higher value leads. As a result, marketers are being challenged to change and optimize the way they run webinars to attract and nurture their target audience.

    For this year’s BrightTALK Webinar Benchmarks Report, we analyzed more than 10,000 webinars to understand the key metrics behind top programs and how marketers are effectively using webinars to drive demand for their business.

    Join us for highlights and analysis from this year’s report, including:

    - Best practices for using webinars to drive stronger pipeline and nurture strategies
    - Suggested timelines for driving audience to your webinars
    - Tips for optimizing titles and abstracts to attract more relevant audiences
Webinar and Video Knowledge - From Beginner to Advanced
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced host.

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  • Live at: Jun 21 2016 5:00 pm
  • Presented by: Ken Molay, President of Webinar Success
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