Maximizing ROI from Online Events : The Content Matrix Method

Presented by

James Harris, Vice President, BrightTALK

About this talk

Online events can drive big audiences and big audiences can mean a lot of potential interest for your products and services. How do you then identify the people who are most appropriate to contact? Those most ready to buy and like your proposition? James Harris, Vice President at BrightTALK, will answer these questions in this live webcast. Learn how he uses online events and content to generate revenue, measure return on investment (ROI) and address different stages of the buying cycle. To learn more about your speaker you can visit his profile and connect on LinkedIn here :

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