Lead Planning & Lead Nurturing for Improved Revenue

The development of a lead nurturing program is one of the surest things a marketer can do to improve the value of their marketing dollars and develop better relationships with your buyers, leading to more sales. However, many times nurturing programs are built in isolation with no regard for the greater lead management process.

In this session, attendees will learn:
•The best approach for developing a lead nurturing strategy
•How lead nurturing affects the other areas of lead management including lead planning, lead routing, lead qualification and measurement
•How to implement lead nurturing in your organization in a process based approach
•The understanding that nurturing is for more than just marketing but should be used all the way through the customer life-cycle

Recorded Jul 28 2010 60 mins

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Presented by
Carlos Hidalgo, President, The Annuitas Group

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BrightTALK Academy

Industry Storytelling: Business Narratives that Resonate Jun 28 2017 3:00 pm UTC 60 mins

Spencer Waldron, Prezi’s European Regional Director

The core job of today’s marketers is to build communities around the topics that people are passionate about. To know what matters to them, to engage them, and to help them feel part of these communities with powerful stories. And for many marketers, the gift of storytelling is a natural one.

But not everyone is a born writer or brand minstrel, and knowing what will work for your audience takes more than data and clever messaging alone. Thankfully, everyone has the ability to tell stories that matter. It’s a skill that you can learn, polish, and adapt for your specific role and company.

On Wednesday, June 28th, join BrightTALK and Prezi’s European Regional Director, Spencer Waldron, to learn what it takes to keep your marketing efforts fresh, timely, and engaging. You'll also find out:

- How to turn user feedback, prospect needs, and industry trends into stories that stand out
- How to leverage the techniques and practices of renowned writers, speakers, and entertainers to develop more effective brand messaging
- Tricks and tips used by expert marketers to craft meaningful stories that will help you grow your user base

You’ll also get to see a handful of great story examples broken down into their key elements and decoded.

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