Lead Planning & Lead Nurturing for Improved Revenue

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Presented by

Carlos Hidalgo, President, The Annuitas Group

About this talk

The development of a lead nurturing program is one of the surest things a marketer can do to improve the value of their marketing dollars and develop better relationships with your buyers, leading to more sales. However, many times nurturing programs are built in isolation with no regard for the greater lead management process. In this session, attendees will learn: •The best approach for developing a lead nurturing strategy •How lead nurturing affects the other areas of lead management including lead planning, lead routing, lead qualification and measurement •How to implement lead nurturing in your organization in a process based approach •The understanding that nurturing is for more than just marketing but should be used all the way through the customer life-cycle

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