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How to Conduct Research for Revenue Generating Content

In a data-centric workforce, metrics and benchmarks provide professionals reasons to invest, alter, and evolve their strategy. One of the biggest trends in content creation and delivery is conducting surveys to capture your target audience’s pain points, thoughts, strategies, and drivers.

As companies continue to compete for market space, one strategy to approach the industry is to create and conduct insightful studies. Prospects and customers alike want to understand the latest trends, what their peers are doing, and where their industry is going. When done right, research elevates your gravitas in the market and serves as an effective way to engage your prospects -- both while completing the study as well as revealing the results.

Join Frost & Sullivan and BrightTALK for an in-depth discussion on research reports and findings. Topics include (but not limited to):
- Defining your goals for conducting research
- How to structure your report for ideal results
- Converting data into marketing content
Recorded Sep 20 2016 45 mins
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Presented by
Melanie Turek, VP of Connected Work at Frost & Sullivan; Taylor Freitas, Content Marketer at BrightTALK
Presentation preview: How to Conduct Research for Revenue Generating Content

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  • Title: How to Conduct Research for Revenue Generating Content
  • Live at: Sep 20 2016 5:00 pm
  • Presented by: Melanie Turek, VP of Connected Work at Frost & Sullivan; Taylor Freitas, Content Marketer at BrightTALK
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