What Metrics Matter for Online Events

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Presented by

Brian Stark, VP Corporate Development, BrightTALK with David Pitta, Evangelist, BrightTALK

About this talk

For marketers running online events, the question is not just how good is the technology at supporting your events, but how is the program as a whole performing. How do you figure out what’s working well and what needs to be improved? Join BrightTALK’s Brian Stark, VP of Corporate Development and David Pitta, Demand Generation Marketing Manager, for a discussion on identifying the most important metrics and benchmarking your program against relevant peers to you refine your motion and generate even more value from your online events program. Learn from a case study of the Online Events Academy and find out how this seasoned program compares to industry peers.

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