The Science of Memorable and Persuasive Presentations

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Presented by

Susannah Shattuck, Content Marketing Manager, Prezi & Taylor Freitas, Content Marketer, BrightTALK

About this talk

Whether delivering webinars or sharing decks via SlideShare, marketers need to create presentation content that keeps their audiences engaged—and persuades them to take action. Developing effective presentations for an online audience, however, is easier said than done. How do you create memorable, persuasive content in this era of constant distraction? How do you create presentations that get your audience to put down their phones and start paying attention? This is where the science comes in. Research has shown that there are a few key tactics that you can employ to create marketing presentations that your audience won’t forget. In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Taylor Freitas, Content Marketer at BrightTALK, will share tactics to make your content more memorable and persuasive. They will discuss: - How to design presentations that tap into your audience’s deep memory and stay ingrained in their brains; - Scientifically-backed ways to create more persuasive content; - Why visuals and storytelling are the keys to effective presenting.

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