The Science of Memorable and Persuasive Presentations

Dynamic hybrid events are a strategic and cost-effective way to increase your reach, improve ROI, and accelerate demand on a global scale. Join the BrightTALK team as we guide you through creating relevant and engaging hybrid experiences targeted to your ideal audience. Our in-depth approach will cover everything from the initial risk assessment and planning to day-of execution, coordinating post-event activation, and more.

As a bonus, we’ll also share a pack of templates the BrightTALK team uses to maximize hundreds of events every year.

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But, if you’re only valuing clicks and views, this narrow definition of success could lead you to overlook up to 60% of hand-raising leads and other valuable opportunities to personalize the content journey.

Join David Pitta, CMO (BrightTALK), and Tom Campbell, Global Marketing Operations (Yellowfin), as they explore three often-overlooked modes of collecting and connecting go-to-market data signals to drive business growth.

Marketers tend to think format-first when it comes to campaigns. But even the flashiest productions won’t get anywhere without a crystal-clear vision and the strategy to back it up.

“You can waste a lot of time and money making something really cool but totally irrelevant to your objectives” says Nyekha Bennett, Art Director, Managed Services (BrightTALK). “You have to start with the strategy, then format(s) will follow.”

Long-form video or animation? Webinar or explainer? In this episode of The Studio we’ll show how asking “why” leads directly to “the how” by following one of our own video productions from the initial marketing need to strategy development and on through the final product. We’ll give you tools to help you manage your video projects from start to finish and share tips marketers can use to bring in even the most complicated projects on brand and under budget.

Join Greg Johnson and Nyekha Bennett, along with Steve Madeja, Morgan Cantrell, and Katie Lewis, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.

Your webinar is a success, and leads are pouring in. Now how can you use this momentum to cultivate your long-term audience and drive productive sales conversations?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to make your session follow-up as effective as possible. From sales enablement best practices to nurturing leads and satisfying customers, we’ll cover everything you need to know to turn your webinar into an on-demand success.

In the first two episodes of this multi-part series, BrightTALK’s demand generation leaders gave a behind the scenes look at the formula our sales and marketing teams are using to achieve success. Once you’ve established a common system for measurement and targeting, aligning on messaging across marketing and sales is essential.

Marketing and sales should work together to establish cohesive messaging and positioning. The end goal is to create a unified experience throughout every step of the sales cycle. Join us for a session jam-packed with insights and best practices on establishing messaging that drives pipeline and revenue.

Optimizing content requires continual performance monitoring and audience tracking. But how can we utilize our data to assist our approach in reaching our specific content goals?

Join Nick Markwith, Senior Director of Content & Analytics at BrightTALK, as he offers practical advice on how to optimize copywriting, and more best practices for testing and revising your strategy.

Tune into episode six of content intelligence to learn more about:

- Optimizing for specific use cases such as headlines, imagery, presentation decks and more.
- Developing your goals using prior performance data.
- Practical advice for optimizing aspects of copywriting, formatting for the following; emails, webinars, virtual events, whitepapers, blogs and e-books.

About this speaker:

Nick Markwith has spent the past 9 years producing hundreds of live webinars, virtual events and series with our clients to better connect and build trust with their audience. He’s recently moved into an analytical role but still loves talking about everything content.

Marketing is all about telling an authentic story. To do this successfully you must create content that is consistent, compelling, and leaves your audience wanting more. It's no surprise that episodic content has become a key way to build a community and develop long-lasting relationships with buyers.

In this talk, The Power of Episodic Content, we’ll explore why serialized content is a win-win for both your business and your audience. Join us to learn how episodic content can fuel your go-to-market strategy and help scale your content programs.

We’ll cover:
- Why episodic content is a successful format
- How to build recurring webinar and video series
- Tips and tricks for maximizing the reach of episodic programs
- Examples of clients that are leveraging episodic content for demand generation