The Science of Memorable and Persuasive Presentations

When it comes to B2B event strategy, it’s clear that compelling hybrid events, those that effectively blend in-person and virtual attendee experiences, are here to stay.

Well-rounded hybrid events create value and close deals. Join the BrightTALK team as we demonstrate how tactical hybrid events will transform your event strategy and open your brand up to an engaged global audience. A dynamic virtual event experience can be a strategic and cost-effective way to increase your audience, improve your ROI, and grow your event on a global scale.

You’ll learn to:
- Establish the scope of your event
- Formulate an effective hybrid event strategy
- Align hybrid events with your overall marketing goals

Part one of this mini-series focused on the "what", "why" and "how" of fueling a marketing strategy with intent data. With that foundation in mind, we'll explore additional use cases for optimizing and scaling your approach.

Many marketers begin by implementing behavioural intent signals to power marketing activities, but these same signals offer a wealth of opportunity for sales and customer success initiatives. We’ll give you an inside look at how BrightTALK detects buyer intent, as well as actionable tips for using this type of data across your commercial organization.

Even as production values continue to rise for virtual events, a strong ROI remains crucial. But industry-leading experiences are no longer just an Enterprise opportunity - small and medium-sized teams can use virtual events to drive demand and accelerate brand awareness.

Join us as David Pitta, CMO (BrightTALK), sits down for a panel discussion with Mark Kilens, VP of Content & Community (Drift) and Scott Logan, VP of Marketing (Kronologic). They’ll discuss how marketing teams of all sizes can (and should) use virtual events to connect with core audience segments and drive long-term demand. From establishing the right strategy to enabling your sales team, you’ll get actionable advice you can implement to ensure your virtual events generate leads and close deals.

As B2B marketers, we find ourselves fighting for market share at a time when it’s harder than ever to keep audiences captivated. Distractions are everywhere. How can you ensure your content doesn’t get lost in the crowd?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through creating an engaging environment for your audience. From taking your content beyond the standard slideshow to effectively implementing polls and attachments, we’ll cover a range of best practices to help you breathe new life into your webinar program.

The right host can bring even the most complex and confusing content to life. But what happens when the speaker you’re dealt just plain isn’t any good?

“Most of the time, when a speaker or host fails, they were set up. You have to know your speaker’s strengths and weaknesses, then build around them.” - Greg Johnson, Managing Producer (BrightTALK)

You don’t have to be stuck with a boring thought leader. In this episode, we’ll break-down what it takes to be a great webinar host and how you can set anyone up to succeed. Going beyond recruitment, we’ll strategize solutions to a few common scenarios and show you how format tweaks can help even the most bashful presenters shine in the spotlight.

Join Greg Johnson and Frank Hanley, along with Casey Alexander and Steve Madeja, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.

Marketing is all about telling an authentic story. To do this successfully you must create content that is consistent, compelling, and leaves your audience wanting more. It's no surprise that episodic content has become a key way to build a community and develop long-lasting relationships with buyers.

In this talk, The Power of Episodic Content, we’ll explore why serialized content is a win-win for both your business and your audience. Join us to learn how episodic content can fuel your go-to-market strategy and help scale your content programs.

We’ll cover:
- Why episodic content is a successful format
- How to build recurring webinar and video series
- Tips and tricks for maximizing the reach of episodic programs
- Examples of clients that are leveraging episodic content for demand generation

With more competition and digital noise than ever before, marketers have had to reinvent their strategies for reaching and converting buyers. Although engagement data and attribution reporting provide a clear view of where marketers are driving success, buyers’ unique needs and interests are often still unclear.

When used effectively, buyer intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization.

In this two-part series on intent data, we’ll cover:
- What is intent data and how to approach it
- Actioning intent data with sales and marketing alignment
- Identifying intent signals
- Agile campaign management using insights

A well-thought, data-driven content strategy provides marketers with a true north for their future content creation, but it means nothing if marketers fail to create a content plan to properly execute their vision.

In the third episode of the Content Intelligence series, Nick Markwith, Sr. Director of Content, will explore how you can take your data-driven content strategy and turn it into an actionable plan and process that focuses on producing scalable content that drives results.

Join to learn:

- How your strategy differs from your plan
- The elements you need to execute your plan
- An inside look at how BrightTALK executes its strategy
- Strategies to scale your content output with limited resources

The first and second episodes of the Content Intelligence series are available for viewing now!

Even experts can panic when the cameras start rolling. A poor presenter can ruin great content, so how do you prep your speakers (or yourself) to handle the ins and outs of being on a virtual stage?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through the simple skills needed to become an engaging webinar host. From presentation best practices to running an effective Q/A with your audience, we’ll cover everything you need to know to give even the most seasoned speakers a leg-up.

BrightTALK Marketing’s largest virtual event in 2020 brought together 3,800+ registrants and 50+ expert speakers for 18 ground-breaking sessions - increasing registrations by more than 211% over prior years.

Impressively, our team planned the entire event in just 10-weeks, and we’re excited to show you how. Join us as we break-down our planning and execution best practices with a focus on optimizing the audience experience. We’ll detail tips and tricks to streamline both speaker recruitment and training to ensure everyone comes away fully prepared. Plus, we’ll give you a framework to make planning your own relevant and engaging events as easy as possible - even on a condensed timeline.

Join this fun-filled and informative event as we wrap up 2020 and look ahead at 2021. We'll dig into hot topics and trends from this year and highlight key predictions for what the upcoming year will bring. The panel will cover:

- Marketing takeaways from 2020
- Webinar and virtual event strategies
- Sales and marketing alignment
- Predictions and tips for 2021

We hope you'll join us as we raise a glass to 2020 and prepare for the year to come.

The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire industries, quickly pivot business operations and strategies just to stay afloat.

As marketers, we find ourselves asking, “where do we go from here?”

Join us as our BrightTALK production experts unpack not only what they've seen working this year, but also what is on the horizon for virtual events. David Edwards, Business Manager & Associate Managing Director, Greg Johnson, Managing Producer, Jeff Kunken, Director, Creative Accounts, and Michael Lacy, Manager, Webinar Services, will use a rapid roundtable format to discuss:
- How virtual events have shifted this year
- What’s next for both marketers and the events industry
- How to set your team up for success and get ahead of the competition

So much content, so little time. In the super-saturated B2B landscape, how can you ensure your webinars get noticed? Let us show you how to build a webinar that puts your content to work for you. From refining your copy to executing engaging, multimedia presentations, we’ll cover everything you need to know to showcase your brand while driving increased pipeline and revenue.

We’ll walk you through how to:
- Refine your webinar abstract to drive registrations
- Build and execute promotions that stand out from the crowd
- Optimize the day-of experience for speakers and attendees alike

In a world where content is increasingly more complex and data-centric, B2B marketers are turning to animation to create engaging videos and gifs that stand out without breaking the bank.

“Animation is only expensive if it’s a one-off. If you build it into your content motion, it can be cost-effective and powerful.” - Steve Madeja, Producer (BrightTALK)

As marketers, we need to wring every last drop out of the content we work so hard to produce. In this episode, we’ll explore how leveraging animations can breathe life into existing content without having to start from scratch. We’ll strategize the types of B2B content that best lend themselves to animation and demonstrate how you can captivate new audiences through multiple formats.

Join Jeff Kunken, Steve Madeja, and MB Welch as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.

Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.

Join our VP of Corporate Development, Val-Pierre Genton, and Manager of Marketing Programs, Olivia Dassler, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.

They’ll focus on:
- Generating scalable awareness and demand through always-on webinar and video programs
- Creating a content plan that features all potential forms of content
- Tips and tricks to speed up the content development process without sacrificing quality
- Best practices that put your content to work for you
- How to push measurement and performance monitoring to the next level

As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.