Proven Marketing Automation Practices for High Webinar ROI [EMEA Edition]

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Presented by

David Pitta, CMO at BrightTALK & Daniel DePaoli, Senior Marketing Operations Specialist at BrightTALK

About this talk

As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack. Join BrightTALK as we review marketing automation best practices for webinars, including real-world examples of running webinar programmes and reporting in Marketo using BrightTALK’s advanced connector. By integrating your marketing automation platform with BrightTALK, you can drive ROI with more webinar engagement data and reduced follow-up time on your leads with our hourly sync. In this live webinar, you’ll learn: - Operational excellence in webinar programs, prospect follow-up, and reporting - How to leverage rich webinar engagement data in custom, fully automated interesting moments on your lead records - Best practices in Marketo from BrightTALK

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.