The Five Pillars of Online Event Lead Scoring

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Presented by

David Pitta, Demand Generation Manager & Kathryn Kilner, Academy Producer

About this talk

Not everyone who attends or views your online event is a sales-ready lead. Improving lead quality from your event programs requires a sophisticated scoring model that understands a user’s interest and weights it appropriately. Join David Pitta, BrightTALK’s Demand Generation Manager, to learn the secrets to lead scoring gleaned from measuring over 10,000 online event leads. Topics covered include scoring online event leads by: •Demographics: identifying the makeup of the audience member including geography, company size, and industry •Consumption: understanding viewing duration and whether the event was viewed live or on demand •Engagement: analyzing questions asked •Interactivity: evaluating participation in live event polls •Sentiment: incorporating webcast rating and feedback

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