Strengthening Marketing with Social and Rich Media

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Presented by

Candace Kemp McCaffery, Director of Interactive Services & Social Media, Cookerly PR

About this talk

Social media is not just for teens and celebrities. In today’s world, smart integration of social networks, video, podcasts and blogs not only help to raise awareness, but also drive ROI through increased SEO, positive customer service experiences, and customer engagement for both B2C and B2B businesses in all arenas, including technology. It can be a cost-effective way to amplify your traditional marketing efforts. Many companies are beginning to capitalize on these tools and services to go after new customers and create brand advocates out of existing ones. In this session, you'll discover why social and rich media are important for your business, and best practices for making these strategies work for you. You will learn: • The “state of the state” in the new media world • How to strengthen your marketing and communication efforts with social media • Real-life examples of social and rich media marketing success

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