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How to Solve Multi-Touch Marketing Attribution in Salesforce

Every performance marketing professional is struggling to find a reliable campaign attribution strategy. As marketing leaders prepare budgets and forecasts for the new year, many live in agony to accurately measure their multi-touch demand waterfall. These leaders know a full-funnel strategy is required but have limited insight into the lead-to-customer path. Join us for this presentation to learn:

- How the attribution journey has changed over time and what the future holds
- Where the marketing stack has failed to deliver ROI metrics
- What you can do (immediately) to fix attribution in your organization
Recorded Dec 7 2016 48 mins
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Presented by
Grant Grigorian, CEO at Path to Scale & David Pitta, CMO at BrightTALK
Presentation preview: How to Solve Multi-Touch Marketing Attribution in Salesforce
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  • Title: How to Solve Multi-Touch Marketing Attribution in Salesforce
  • Live at: Dec 7 2016 4:00 pm
  • Presented by: Grant Grigorian, CEO at Path to Scale & David Pitta, CMO at BrightTALK
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