Generating Demand, Nurturing and Scoring Leads with Online Events

Presented by

David Pitta, BrightTALK Evangelist and Kathryn Kilner, Online Events Academy Producer

About this talk

There's an increasing need for marketers to demonstration clear ROI through their online event programs. Doing so requires a strategy far beyond running a web-cast every month. Join David Pitta, BrightTALK Demand Generation Manager and Product Evangelist, for this 30-minute overview of how to generate demand, build nurturing campaigns, and score leads with online events. TOPICS COVERED: •Building a technology stack that automates communications between disparate systems •Developing a content strategy that naturally develops nurturing tracks •Engaging a lead management and scoring process that provide rich sales intelligence

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