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Generating Demand, Nurturing and Scoring Leads with Online Events

There's an increasing need for marketers to demonstration clear ROI through their online event programs. Doing so requires a strategy far beyond running a web-cast every month. Join David Pitta, BrightTALK Demand Generation Manager and Product Evangelist, for this 30-minute overview of how to generate demand, build nurturing campaigns, and score leads with online events.

TOPICS COVERED:
•Building a technology stack that automates communications between disparate systems
•Developing a content strategy that naturally develops nurturing tracks
•Engaging a lead management and scoring process that provide rich sales intelligence
Recorded Nov 17 2010 34 mins
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Presented by
David Pitta, BrightTALK Evangelist and Kathryn Kilner, Online Events Academy Producer
Presentation preview: Generating Demand, Nurturing and Scoring Leads with Online Events

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  • Title: Generating Demand, Nurturing and Scoring Leads with Online Events
  • Live at: Nov 17 2010 6:00 pm
  • Presented by: David Pitta, BrightTALK Evangelist and Kathryn Kilner, Online Events Academy Producer
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