David Pitta, BrightTALK Evangelist and Kathryn Kilner, Online Events Academy Producer
There's an increasing need for marketers to demonstration clear ROI through their online event programs. Doing so requires a strategy far beyond running a web-cast every month. Join David Pitta, BrightTALK Demand Generation Manager and Product Evangelist, for this 30-minute overview of how to generate demand, build nurturing campaigns, and score leads with online events.
•Building a technology stack that automates communications between disparate systems
•Developing a content strategy that naturally develops nurturing tracks
•Engaging a lead management and scoring process that provide rich sales intelligence