Marketers' 2011 Agenda: Understanding Customer Experience Data

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Presented by

Chris Houpis, Senior Marketing Analyst, Aberdeen Group

About this talk

In June and August 2010, Aberdeen Marketing Research surveyed 453 executives regarding their marketing plans for 2011. As 2011 fast approaches, attend this presentation by Aberdeen analyst Chris Houpis to learn what differentiated “Best-In-Class” performance as defined by marketing’s contribution to sales pipeline forecast, closed sales and revenue growth. Find out the key pressures and actions reported by all respondents as well as the sharp differences observed between Best-In-Class respondents and Laggards and how you can lead your team to Best-In-Class results in the new year.

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