Kathryn Kilner, Online Events Academy Producer & David Pitta, Demand Generation Manager
Not all email addresses in your database are created equal. Marketers need to know not only how to reach out to potential prospects, but also who is the most interested in their message and what is the right message to send. Join BrightTALK’s Kathryn Kilner to learn tips for using email to distribute content, capturing response data and using that information to qualify leads as well as insights gained from sending millions of emails.
•Obtaining relevant data and using segmentation to target your emails
•Gaining actionable insight from behavior data through email and online events
•Implementing an online events program – the top tips you need to know
•Improving email copy through testing and brand alignment