Email to Lead in 10 Days

Not all email addresses in your database are created equal. Marketers need to know not only how to reach out to potential prospects, but also who is the most interested in their message and what is the right message to send. Join BrightTALK’s Kathryn Kilner to learn tips for using email to distribute content, capturing response data and using that information to qualify leads as well as insights gained from sending millions of emails.

TOPICS COVERED:
•Obtaining relevant data and using segmentation to target your emails
•Gaining actionable insight from behavior data through email and online events
•Implementing an online events program – the top tips you need to know
•Improving email copy through testing and brand alignment

Recorded Jan 20 2011 48 mins

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Presented by
Kathryn Kilner, Online Events Academy Producer & David Pitta, Demand Generation Manager

Presentation preview: Email to Lead in 10 Days

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BrightTALK Academy

Telling Stories that Spread Jun 28 2017 3:00 pm UTC 60 mins

Spencer Waldron, Prezi’s European Regional Director

The core job of today’s marketers is to build communities around the topics that people are passionate about. To know what matters to them, to engage them, and to help them feel part of these communities with powerful stories. And for many marketers, the gift of storytelling is a natural one.

But not everyone is a born writer or brand minstrel, and knowing what will work for your audience takes more than data and clever messaging alone. Thankfully, everyone has the ability to tell stories that matter. It’s a skill that you can learn, polish, and adapt for your specific role and company.

On Wednesday, May 31st, join BrightTalk and Prezi’s European Regional Director, Spencer Waldron, to learn what it takes to keep your marketing efforts fresh, timely, and engaging. You'll also find out:

- How to turn user feedback, prospect needs, and industry trends into stories that stand out
- How to leverage the techniques and practices of renowned writers, speakers, and entertainers to develop more effective brand messaging
- Tricks and tips used by expert marketers to craft meaningful stories that will help you grow your user base

You’ll also get to see a handful of great story examples broken down into their key elements and decoded.

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Val-Pierre Genton, VP of Audience at BrightTALK

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Tune in to this session and learn how you can:
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Over the past 17 years, Val has built and sold an Internet business and helped business, sales and marketing executives at Fortune 500, mid market and start-up companies to create value, move markets and accelerate growth. He combines this knowledge with deep insights from millions of data points that are generated as nearly 6M professionals connect with experts and companies on BrightTALK to learn and grow.

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