Engaging Community Members Along the Buyer’s Journey

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Presented by

Melanie Turek, VP and Fellow at Frost & Sullivan; Taylor Freitas, Content Marketer at BrightTALK

About this talk

Are you keeping your community engaged throughout the buyer journey? If not, you're missing a crucial opportunity to influence buying decisions. BrightTALK recently surveyed 650+ B2B buyers to learn what decision makers look for and value before a purchase. We discovered: - Which content formats provide more value than others - Which buyers are more inclined to share content and collaborate with peers - Which sources of information buyers value most before a purchase To learn more about the survey results and how you can leverage them to effectively cater to your prospective buyers, join this live webinar with Melanie Turek, VP and Fellow at Frost & Sullivan, and Taylor Freitas, Content Marketer at BrightTALK.

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