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Executive Roundtable: Marketing Attribution & ROMI

For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.

As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.

Our panel will weigh in on topics including:

- Selecting an attribution model that’s right for your organization
- Measuring marketing ROI effectively and accurately
- Interpreting attribution data to invest in more revenue-generating tactics
Recorded Apr 6 2017 48 mins
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Presented by
Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK
Presentation preview: Executive Roundtable: Marketing Attribution & ROMI

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  • Title: Executive Roundtable: Marketing Attribution & ROMI
  • Live at: Apr 6 2017 3:00 pm
  • Presented by: Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK
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