Using Brand to Drive Demand

Successful company brands play a critical role in generating new and returning business opportunities. As more and more marketers are integrating online events into their marketing plans, it raises the question, “Are marketers fully utilizing online events to build and reinforce their brands at the same time as driving demand?” Join us on February 9th for 30 minutes as Jan McDaniel, CMO at BrightTALK and a 25-year marketing executive, shares the details of managing a consistent brand experience across your online event campaigns and how to use your brand to drive demand.

Recorded Feb 9 2011 34 mins

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Jan McDaniel, Chief Marketing Officer, BrightTALK

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BrightTALK Academy

Industry Storytelling: Business Narratives that Resonate Jun 28 2017 3:00 pm UTC 60 mins

Spencer Waldron, Prezi’s European Regional Director

The core job of today’s marketers is to build communities around the topics that people are passionate about. To know what matters to them, to engage them, and to help them feel part of these communities with powerful stories. And for many marketers, the gift of storytelling is a natural one.

But not everyone is a born writer or brand minstrel, and knowing what will work for your audience takes more than data and clever messaging alone. Thankfully, everyone has the ability to tell stories that matter. It’s a skill that you can learn, polish, and adapt for your specific role and company.

On Wednesday, June 28th, join BrightTALK and Prezi’s European Regional Director, Spencer Waldron, to learn what it takes to keep your marketing efforts fresh, timely, and engaging. You'll also find out:

- How to turn user feedback, prospect needs, and industry trends into stories that stand out
- How to leverage the techniques and practices of renowned writers, speakers, and entertainers to develop more effective brand messaging
- Tricks and tips used by expert marketers to craft meaningful stories that will help you grow your user base

You’ll also get to see a handful of great story examples broken down into their key elements and decoded.

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Over the past 17 years, Val has built and sold an Internet business and helped business, sales and marketing executives at Fortune 500, mid market and start-up companies to create value, move markets and accelerate growth. He combines this knowledge with deep insights from millions of data points that are generated as nearly 6M professionals connect with experts and companies on BrightTALK to learn and grow.

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