Using Brand to Drive Demand

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Presented by

Jan McDaniel, Chief Marketing Officer, BrightTALK

About this talk

Successful company brands play a critical role in generating new and returning business opportunities. As more and more marketers are integrating online events into their marketing plans, it raises the question, “Are marketers fully utilizing online events to build and reinforce their brands at the same time as driving demand?” Join us on February 9th for 30 minutes as Jan McDaniel, CMO at BrightTALK and a 25-year marketing executive, shares the details of managing a consistent brand experience across your online event campaigns and how to use your brand to drive demand.

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