Optimizing the Marketing-to-Sales Lead Lifecycle

Presented by

Peter Ostrow, Research Director, Sales Effectiveness, Aberdeen Group & David Kreitter, BrightTALK

About this talk

Best-in-Class organizations are maximizing revenues by optimizing lead lifecycle management programs. Would you like to learn to utilize marketing campaigns to improve the results and effectiveness of your lead management processes? Join in as Peter Ostrow, Research Analyst, Sales Effectiveness, Aberdeen Group, presents actionable survey results brought to you by BrightTALK and Aberdeen. This research, titled "Optimizing the Marketing-to-Sales Lead Lifecycle," will produce a valuable benchmark report that will reveal the Best-in-Class practices for marketing program creation, campaign execution to lead tracking and reporting. By participating in this brief survey, you will receive complimentary access to the research content upon publishing after April 1st, 2011. Please take 15 minutes to participate in the survey.

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