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Attract Prospects On Demand with Webcasts

Research confirms that on-demand represents 60% of online event viewings. For too long, marketers have relied on the live “day of” event participation as the model for how the basic webinar is structured. If the bulk of your audience is viewing your event on-demand, how can you optimize your webinar structure to enhance the experience? Learn tips and techniques from seasoned professionals on both sides of the vendor fence. Join Naylor Gray, Director of Global Marketing at Frost & Sullivan, and David Pitta, Demand Generation Marketing at BrightTALK, to learn tips and techniques from seasoned professionals on both sides of the vendor fence.
Recorded Feb 28 2011 48 mins
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Naylor Gray, Director, Global Marketing, Frost & Sullivan
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BrightTALK Academy

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    ---
    BrightTALK Studios is the strategic, creative, and production division of BrightTALK. Along with our partners around the world, our teams in London, New York, and Sydney help businesses define and create the content they need to engage their target audience.

    Episode 1 crew:
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  • Flip the Switch: In-person connections in a virtual world Recorded: Jul 2 2020 66 mins
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  • Title: Attract Prospects On Demand with Webcasts
  • Live at: Feb 28 2011 6:00 pm
  • Presented by: Naylor Gray, Director, Global Marketing, Frost & Sullivan
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