Attract Prospects On Demand with Webcasts

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Presented by

Naylor Gray, Director, Global Marketing, Frost & Sullivan

About this talk

Research confirms that on-demand represents 60% of online event viewings. For too long, marketers have relied on the live “day of” event participation as the model for how the basic webinar is structured. If the bulk of your audience is viewing your event on-demand, how can you optimize your webinar structure to enhance the experience? Learn tips and techniques from seasoned professionals on both sides of the vendor fence. Join Naylor Gray, Director of Global Marketing at Frost & Sullivan, and David Pitta, Demand Generation Marketing at BrightTALK, to learn tips and techniques from seasoned professionals on both sides of the vendor fence.

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